Why I went back to a cohort based course

I’m running the next cohort of my course Launch in 48 right now. Registration closes tomorrow, June 30.

That’s something I haven’t said in a while. Because for the last two years, I told myself I was done with cohorts.

I stopped doing them. I stopped updating my courses. I stopped most of the work that built my writing career in the first place. And I told myself a story the entire time about why that was fine.

It wasn’t.

This article is about why I left, what I learned from leaving, and why I came back.

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Why your personal brand is your most valuable asset in the AI era

personal brand

I’m convinced that AI will not destroy our need for personal connection, humanity, stories, and expression.

The reason I’m so convinced of that is because of one word.

Culture.

When people talk about AI, they underestimate the power of culture.

As in common values and thinking. The slow, invisible force that decides what actually sticks in our lives and what doesn’t.

Here’s what most people miss. When something new arrives, it has to pass through culture before it changes anything. And culture moves slowly.

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How I built an audience of 100k+ without going viral

I’ve been writing online since 2015.

I never had a huge viral moment. No post that broke the internet. No overnight explosion.

I still built a large audience.

I’m telling you this because most people carry the wrong model in their head. They think an audience gets built in one big moment. One viral video. One post that takes off. One lucky break that changes everything.

So they wait for it. They publish something, watch it get fourteen likes, and decide they failed. Then they quit.

I almost did the same thing.

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I was obsessed with money… then I found philosophy

found philosophy

Last week I was walking through town with my wife and our son in the stroller. We ran into a former high school classmate. We were both pleasantly surprised to see each other after so many years.

He looked at my wife and said: “He was always the cool guy in school.”

I laughed because it reminded me how much I cared about how I looked and what people thought of me back then.

For a sixteen-year-old, that’s probably normal. But at some point, you’ve got to stop living like that.

The thing is, most people don’t actually stop. They just trade one obsession for another.

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