What’s something that you want in your career? More clients? A new job? Attention for your app? More readers?
Whatever it is, before you get it, you need to pitch it to the person who can give it to you. I’ve been pitching all kinds of things during my career: Myself, my ideas, and my products. My pitches have failed more times than I can count my successes.
But those failures have been good to me. As renowned Brazilian jiu-jitsu instructor, Carlos Gracie Jr., once said:
“There is no losing in jiujitsu. You either win or you learn.”
The only way to survive your career is to not acknowledge failure as a setback. Instead, look at every failed pitch as a lesson. After “failing” many times, I created 3 rules for sending pitch emails that actually work.
When you apply these rules correctly, I guarantee you will get more replies.
I started my first website and blog in 2011 when I started my first business.
At the time, blogging was already very popular for businesses. In fact, some “experts” said that blogging was dead.
That’s so funny to me. People make these outrages claims all the time.
When I started my personal blog in 2015, it was exactly the same.
“Blogging is dead! Social media and video is where you need to be!”
Really? My social media activity is close to 0. And yet, my articles reach close to 250K people a month.
My whole strategy is blogging. Nothing more. Nothing less.
If you think that you have to compete for better jobs or more market share, you’re as wrong as I was.
The idea of competition is engraved in our minds. We believe that we have to compete for the same jobs with others. If someone has a job, that means you can’t have the same job. And if a company has a certain market share, that means you have to compete with that company to “win” a piece of their share.
At least, that’s what conventional advice says. It’s also what I learned in business school. My entire education was based on competing with other businesses. And almost every business book that I’ve read, also assumes that business is competition.
They couldn’t be more wrong. When you assume that you have to compete with other businesses or people for money, jobs or attention, you’re engaged in limited thinking.