Working hard won’t make you rich

hard work

Working hard won’t make you rich.

I know that’s not what we’ve grown up hearing. We’ve heard the opposite.

  • Put in the hours.
  • Outwork everyone.
  • Grind now, get paid later.
  • Do that long enough and the money shows up.

It doesn’t work that way, though… At least not the way we’ve been promised.

But that’s not necessarily a bad thing.

Even if you work hard and you don’t get rich, the work gives you something else.

Something most people overlook because they’re too busy waiting for the paycheck. And it’s worth more than the money.

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Why I went back to a cohort based course

I’m running the next cohort of my course Launch in 48 right now. Registration closes tomorrow, June 30.

That’s something I haven’t said in a while. Because for the last two years, I told myself I was done with cohorts.

I stopped doing them. I stopped updating my courses. I stopped most of the work that built my writing career in the first place. And I told myself a story the entire time about why that was fine.

It wasn’t.

This article is about why I left, what I learned from leaving, and why I came back.

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Why your personal brand is your most valuable asset in the AI era

personal brand

I’m convinced that AI will not destroy our need for personal connection, humanity, stories, and expression.

The reason I’m so convinced of that is because of one word.

Culture.

When people talk about AI, they underestimate the power of culture.

As in common values and thinking. The slow, invisible force that decides what actually sticks in our lives and what doesn’t.

Here’s what most people miss. When something new arrives, it has to pass through culture before it changes anything. And culture moves slowly.

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How I built an audience of 100k+ without going viral

I’ve been writing online since 2015.

I never had a huge viral moment. No post that broke the internet. No overnight explosion.

I still built a large audience.

I’m telling you this because most people carry the wrong model in their head. They think an audience gets built in one big moment. One viral video. One post that takes off. One lucky break that changes everything.

So they wait for it. They publish something, watch it get fourteen likes, and decide they failed. Then they quit.

I almost did the same thing.

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