Being Different Beats Being Better

be different

I always thought that the best wins at anything. That might be true for sports. But not for life and business.

If you’re trying to build a profitable business or stable career, you might be approaching it all wrong. At least, I was. And I think that the common belief about success is also totally wrong.

I get it when it comes to sports. There’s only one place at the top. And to get to the top, you have to be the best. I only applaud that. In fact, I’m inspired by athletes like LeBron James, Christiano Ronaldo, Serena Williams, and others.

But business is different. Instead of being the best, you must strive for becoming the first. Al Ries and Jack Trout put it best in their classic marketing book, The 22 Immutable Laws Of Marketing:

Continue Reading