How often do we pursue something purely as a means to do something else?
I spoke to a former co-worker of mine who’s now working as a business coach. She has her own practice and own coaching methodology.
But the last time we caught up, a few years ago, she was participating in some kind of coaching accreditation program. Many people assume you need some sign of approval before you can work in a particular profession.
This is certainly true for coaches. But also for authors, consultants, and other expert-level jobs. While I think the system accreditation serves a purpose, it’s not always the best path.
Degrees and certificates function as shortcuts. If someone has a degree from a certain university, you can assume that person has a certain level of academic ability and persistence.
The same is true for financial roles. A certified financial planner in the US has gone through an extensive training program, which doesn’t cost a lot of time, but also money. These types of stamps of approval are helpful.
But the problem arises when we pursue a certain degree and certificate purely as a means to do something else.