A few weeks ago, a friend who’s applying for a new job asked me to check his cover letter. He knows I have a background in hiring and career advice; so wanted to get my thoughts.

The content of the letter was great. He did a great job explaining why he’s a good fit. My only feedback was that his cover letter didn’t sound like him at all! It sounded like something anyone could write.

“This letter doesn’t do your personal style any justice,” I said. He’s a person with a cheerful personality who’s really thoughtful. But I couldn’t sense that in his letter. 

A writing style is unique because of the writer’s personality. I think we all know that intuitively