Why your personal brand is your most valuable asset in the AI era

personal brand

I’m convinced that AI will not destroy our need for personal connection, humanity, stories, and expression.

The reason I’m so convinced of that is because of one word.

Culture.

When people talk about AI, they underestimate the power of culture.

As in common values and thinking. The slow, invisible force that decides what actually sticks in our lives and what doesn’t.

Here’s what most people miss. When something new arrives, it has to pass through culture before it changes anything. And culture moves slowly.

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