When it comes to valuable skills and training, we must learn from people who successfully executed what we aim to learn. And avoid those who can only talk about it.
The other day I heard about a new marketing trick that many newsletters use to collect new subscribers.
When I looked at the website of the service, I saw they featured a few prominent newsletters as “users” of them. So I thought, “Let me see what that looks like on their websites.”
Guess what?! The first two I checked didn’t even use the service. They might’ve used it at some point, but they weren’t using it at the time I checked.
