If you have an existing business, you’ll eventually want to grow it. After all, when you grow your business, you can make more profit. But people often confuse that mindset.
About a year ago, we received a call at our family business from someone who owns a laundry company. My family business supplies professional laundry equipment, and the person who called us needed a spare part.
My father said, “I’m visiting one of our clients tomorrow who’s close to you. I can’t make any promises, but I can stop by and see whether I can help.”
When he hung up the phone, my father said he knew exactly what the problem was, and that he was going to solve the problem for the person who called.
The following day, my dad stops by the person’s shop, looks at the machine, and says, “I’ll be right back.” He goes to his car, grabs a small electrical component, and hands it to the laundry owner.
“Here you go. This should solve your problem.”
The person is surprised, and says, “Wow, that’s amazing. What do I owe you?”
“Consider this as a service. We’re in business to help our customers, and in return, our customers buy all of their machinery and parts from us.”
