I enjoy reading books that forecast the future and give you insights. One of the best books I’ve read on this topic is The Sovereign Individual by Davidson and Reese-Mogg.
The book is from 1999 and is about how we can adapt and prepare for the information age. Their forecast of what the future of our economy would look like was highly accurate.
They analyzed exciting trends and combined them with their vision of the future to make their forecast. They assumed that individuals would have more freedom and control over their financial situation.
Every expert or thought leader knows that authority is crucial. Without it, no one would ever listen to us. Robert Cialdini, a professor of marketing, business, and psychology, famously wrote about the principle of authority, in his book Influence. He found that, because of the […]
Last year, 1,320 people bought one of my courses. And 54% of those sales came from existing customers. That’s massive. And this rate increased over time. In business, you need to focus on the long-term. Getting new customers is important. But serving your existing customers […]
When I started my first business ten years ago, I remember many internet marketers were selling Google ads courses and books. They made it look like everyone could become a millionaire by slapping up some Google ads. You just had to follow their tactics. That […]