How Casey Neistat Redefined Branding

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For years, marketing and branding experts are telling businesses to use storytelling to differentiate themselves. And for years, most companies have ignored that advice and just bombarded consumers with useless ads.

But the world has changed. We live in an ad-block age. Consumers are skeptical. And they have bullshit detectors that easily look right through cheap marketing tactics.

I’ve studied marketing for years. Not only have I read marketing books, articles, and paid close attention to successful businesses and organizations, I also specialized in marketing during my master’s degree in business administration.

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4 Ideas To Improve Your Creative Thinking

Remember the times when creativity was only for artists? And that creativity was considered a waste of time? Even though that mentality still exists in education, creativity is one of the most valuable skills in today’s complex world.

  • Businesses look for creative employees.
  • Artists all over the world step up their creative game.
  • And entrepreneurs are basically artists in suits.

Creative thinking is a well-respected skill these days. And with enough practice, everyone can think more creatively. But I still meet people all time who say, “I’m not a creative person.” That’s bullshit, and you know it.

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The Importance Of Self-Awareness For Entrepreneurs

The Importance Of Self-Awareness For Entrepreneurs

Are you attracted to entrepreneurship? Does the freedom appeal to you? And does that make you want to start a business of your own?

You’re not the only one.

Ever since Tim Ferriss published The Four Hour Work, in which he introduced the lifestyle business concept, a lot of people are chasing the same dream.

It’s pretty appealing, right? You start a business, automate it, hire a virtual assistant, and make money while you’re sleeping or traveling the world.

Everyone wants that. That’s why a lot of people have made it their business to teach you how to do it. They say things like:

  • “Do these 20 things and you’ll earn six figures.”
  • “Get this online course and you’ll become rich easily without putting in the work!”
  • “I travel the world and make 100K of passive income per month. Here’s how I do it.”
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