Imagine meeting the person who can impact your career big time. Maybe it’s an angel investor for your start-up or a corporate executive who can get you some major consulting or public speaking projects. What can you give them, to effectively communicate that you’re worth listening to?
A business card? A resume? Most people throw that stuff away as soon as you give it to them. They’ll move on and forget about you.
Or let’s say you want to grow your business. Why would a stranger give you money for your products or services? Why would they trust you? No one likes to chase clients and get people for their business.
This is where a book comes in. A book communicates that:
- You’re someone who had ideas and insights that are powerful enough to create a book,
- Not everyone can start, finish, and publish a book – but you did;
- You know what you’re talking about, plus you can execute.
