You can just sense it in people’s behavior, actions, and words.
Over the last 3 years, I’ve spent a lot of time in the south of Spain, around Marbella. You can just smell the desperation in the air. Everyone wants to look rich. Luxury cars, designer clothes, Instagram-perfect lives. It’s all about appearances.
But it’s not only in places like Marbella. Even in my hometown of Leeuwarden, a place that’s never been rich or glamorous, I’m noticing the same trends.