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How I’m Adjusting My Productivity System for the Distraction Age
Ever since the early 2010s, people have been warning of the “age of distraction.” It’s no longer a warning. We’re definitely living through the Distraction Age.
The start of the 2020s has shown all of us how draining it can be to deal with distractions.
It’s no surprise so many of us feel chronically drained. There’s so much information we have to process and so many things we have to adjust to.
On top of that, it seems like there’s even more uncertainty when it comes to the economy, health care, and the rising cost of living.
Let’s not talk about the things we can’t control. Let’s focus on the only thing that’s inside your control: You.
In this article, I’m sharing how I’ve adjusted my existing productivity strategy and how you can use these insights to improve yourself in an age of distraction.
Benefits vs Features: How to Capture and Keep Attention
Let’s say you’re a first-time entrepreneur who’s looking to sell digital products or services. Maybe you’re a designer, engineer, coder, or writer. And you’re launching your first online course.
How would you market your product/service? How do you successfully capture the interest and curiosity of your target audience?
Some people decide to leave all their marketing needs to professional marketers. Depending on your circumstances, that could work for you, too. But in my experience, whether you hire a marketer or not, it’s in your best interest to have a good understanding of effective copywriting.
In other words, you want to know how to offer your product in a way that more prospects are willing to buy. You want to increase your conversion rate.
3 Rules for Writing Effective Articles
An effective article is an article that achieves its goal. Now, that goal can be anything: To entertain, inform, or persuade someone to act.
The reason every piece of writing needs a purpose is that it’s difficult to get someone’s attention. If a reader clicks your article (which is already rare), you have barely 15 seconds to hold their attention.
You can say the same thing about emails or text messages. Just look at how you respond to any written form of communication.
When an email doesn’t instantly grab your attention, you probably won’t even open it, right? Same thing with everything else on the internet. When you write effective texts, you’re always aware of the fact that most people will probably never even start reading your stuff.
But that doesn’t mean effective writing is only about grabbing people’s attention. If that were the case, you could only write outrageous headlines. That’s not the hard part. The hard part is to grab someone’s attention and hold it.
Journaling Prompts: 10 Questions to Ask Yourself Every Day
I’m not really a fan of journaling prompts because it’s turned into a gimmick. Every journaling app or article about the topic uses them. And people come up with the weirdest prompts.
It almost seems like they think you need to trick people into writing more. But a person who believes in the power of writing doesn’t need to be seduced to write more.
However, writing doesn’t always happen by itself. Sometimes we need to give ourselves a little push to get started. And that’s how I use journaling prompts.
I stick to prompts that trigger self-reflection—and I stick to a small list of questions that I keep repeating to myself. That’s the secret of journaling. It’s useless to journal once or twice a year. The purpose of journaling is to track your progress over a period.