“How do I build an audience? Should I try guest posting or focus on building a community on my own site?”
I asked myself those questions when I started blogging. I’ve learned that there are three types of options when it comes to building an audience:
- Post your articles on every platform that allows publishing (LinkedIn, Medium, Facebook, Tumblr). Some argue that it will increase your traffic.
- Only post your articles on your own site, and drive visitors exclusively to that site. Some argue it’s better for SEO traffic.
- Find a balance between the two above strategies (which is what I do, but more on that later).
You can be successful with all strategies. Some successful writers publish everywhere and syndicate their articles to a bunch of outlets (James Altucher). But other bloggers only stick to their own site (Mark Manson).
A 3000+ word guide that contains everything I’ve learned about starting a blog: In 10 simple steps.
[Transparancy: When readers use the affiliate links in this post to sign up for paid services, I get compensated. Most readers understand that. And they have no problem with supporting me in that way. I just want to share that here. Also, I never recommend services I don’t use or fully believe in. Enjoy the post!]
When I started my first business in 2010, I asked a few people and companies for estimates to build a website for me.
And like most starting entrepreneurs without much cash, I thought, “are you kidding me? 10K for a website? I’ll do it myself!”
Of course, that’s flawed thinking. It cost me a lot of time. But fortunately, I had a lot of time back then.
I also made a lot of mistakes that cost me additional time to fix. For example, I had to learn the hard way that you need to back up your website regularly.
One day I made a mistake and poof, my whole website was gone! I had to start from scratch–again. This happened to me twice. Not funny.