Improving productivity has been a pursuit of the modern human being from the start of civilization.
Somehow, we believe that productivity is something that became important after the industrial revolution. We assume that, because we live busy lives, we need to optimize our time—especially in the 21st century.
That’s not true. Productivity has been a topic of discussion ever since ancient eastern and western philosophy started. It’s a universal theme. I believe it’s in our nature to make better use of our time.
Because that’s what productivity means. On a deeper level, we all realize we have limited time. You and I both know that we’re not getting younger.
Time is ticking. It stops for no one. We need to use it. Etcetera, etcetera—we get the idea. And yet, without a clear productivity strategy, we squander our time like we have a limitless supply.