5 Tips To Improve Your Persuasion Skills

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How do you get a raise? How do you get good at networking? How do you sell your products? How do you convince people of something you believe in?

These are all questions I’ve thought about throughout my career. And I’ve learned that no matter how productive or good you are, it means nothing without persuasion skills.

Because what’s an artist without an audience? Or a leader without a following?

I always try to learn more about persuasion because it’s a topic you can never know enough about. Plus, it’s something you apply every single day during the conversations you have, emails you send, and calls you have.

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How To Improve Your Mindset, Build Strength, And Make A Living Doing What You Love

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What’s your definition of a good life? Ask 100 different people, and you’ll probably get 100 different answers.

However, there are also a few universal pieces to a good life. Take happiness and health. We all want it. That’s why we collectively spend billions of dollars a year on gym memberships, supplements, training programs, gear, you name it.

I’m not surprised. Health is everything. Mahatma Gandhi famously said:

“It is health that is real wealth and not pieces of gold and silver.”

To me, health is not only a physical thing. Your mental health is more important than your body because it’s easy to get injured or sick. It can happen to all of us. But as long as your brain functions, you’re still in control of your life.

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How To Create Products That Sell For Decades

Every single book that I’ve voluntarily read in my life is because someone else recommended it.

That’s true for most of us. Think about it. What’s the last book you finished? Why did you read it? Most of us read books because others told us about them.

It’s a great way to learn about good books. Because no one goes out to recommend a bad book or product.

When I think about how I found out about classic non-fiction books like How To Win Friends and Influence People, The Intelligent Investor, Man’s Search For Meaning, I must say that I read these books because others told me about them.

These books still sell well, decades later.

Any creator that hopes for that type of lasting success must accept that it starts with creating something that’s worth it. Why is not everyone making great products? The honest answer is that it’s hard.

Ryan Holiday, the author of Perennial Seller, and who has written six books, put it best:

“To be great, one must make great work, and making great work is incredibly hard.”

But it’s also not impossible, as I’ve learned from Ryan. In his latest book, Perennial Seller, he outlines his system for creating books and products that stand the test of time.

Because who doesn’t want to create something that people love? Or write a book that thousands of people read? And more importantly, who doesn’t want to make something that sells for years to come?

Ryan’s process for making a perennial seller goes like this:

  1. Adopt the mindset of a creator that makes classics
  2. Create a great product that stands the test of time
  3. Perfect, package, and position into a compelling offering
  4. Promote it through different marketing channels
  5. Capture an audience and build a platform that stands the test of time

To learn more about the above framework, listen to my interview with Ryan Holiday:

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I was impressed with Ryan’s mindset. And he inspired me to set even higher standards for my own work. I truly enjoyed this interview and learned many useful things about entrepreneurship, marketing, and the act of creating.

Ryan is excellent at simplifying what it takes to be successful. And I think this interview is a must-listen for every entrepreneur, creator, and marketer out there.

Subscribe to Ryan’s The Reading List Newsletter here.

 

 

Claude Shannon: Why Curiosity Is Critical To Your Success

Claude Shannon, considered as the Einstein of the Information Age, made many contributions to science and society during his lifetime.

That thing you’re holding in your hand or that’s sitting on your lap, reading these very words, are made possible by Claude Shannon.

Shannon was an American mathematician and electrical engineer known as “the father of information theory”. He is also known for inventing digital circuit design theory in 1937, when he was only 21 years old. He’s considered as one of the greatest inventors in modern history.

I often wonder, “what drives these great minds?” Is it the recognition, money, contribution, praise?

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🔊Listen: 25 Things About Life I Wish I Had Known 10 Years Ago

Last year I decided to make a list of the most important life lessons I had learned until then. I had no idea that two million people would read that article.

The article is a reader’s favorite. And I still get emails about the article almost every week. So I thought I’d create an audio version of it, narrated by me.

After the audio article, I talk about how and why I wrote the article. So if you’re interested in behind the scenes, stick around until after the audio article.

If you want to read along, you can find the post below the audio. Enjoy!

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How To Focus Better: Manage Your Attention (not your time)

How To Focus Better: Manage Your Attention (not your time)

How many minutes of undisturbed work do you get done on an average day?

10, 20, maybe 50 minutes? If you think that sounds low, just examine your life. Most of us can’t go undisturbed for more than 10 minutes.

We’re all so connected that it becomes impossible to find time to focus on yourself and your work. Some of us get hundreds of notifications and messages per day.

You find yourself answering a Whatsapp message here, an email there, talk to a friend, and then talk to a colleague on Slack. Most people’s days consist of answering to notifications

In a way, you’re held captive by others.

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