Wise & Wealthy: Your comfort zone and growing a business

Welcome to Wise & Wealthy: A weekly newsletter full of proven ideas to become smarter and wealthier. This is an extra Wise & Wealthy edition, dedicated to improving your career and business.

Note: My course, digitalbusiness.school, is open for registration until Febuary 5. Build a profitable online business that gives you meaning.

#55 – February 2, 2023

Was this shared with you? Sign up here:

Wise: Comfort zones are good

You know about that drawing that says, “Your comfort zone” in a little circle?

Then there’s a big circle, far outside the little circle, that says, “Where the magic happens.” 

This idea is silly, wrong, and in many cases, dangerous. If I’m 100% honest with you, I have to say that I love my comfort zone.

To me, that’s where the real magic happens. In my comfort zone, I can make progress without stress and anxiety.

Sure, I still challenge myself and take risks. But I do it slowly. I don’t “leap.” This has led me to achieve my goals in a peaceful way.

If you also want to make progress from your comfort zone, read my article about it.

↳ Who Says You Have to Get out of Your Comfort Zone?

Wealthy: Business is about helping customers

I can tell you from personal experience that real business is not like what you learn in business school. 

In business school, we made SWOT analyses, used Porter’s 5 Forces, talked about the 6 P’s, did customer surveys analyzed with SPSS, and so forth. 

In my 12 years as an entrepreneur, building businesses that generate 7 figures of revenue, I haven’t used any of those techniques. 

Who cares?

Your customer only cares about whether you can solve their problems.

That’s truly it. But solving problems is hard. Most people would rather keep themselves busy building fancy websites, having meetings, or going to conferences.

If you’re in business for the right reasons, you will win! Just remember to help your customer along the way.

↳ To Grow Your Business, Help Your Customer

One interesting thing

The business philosopher, Peter Drucker, believed that you can achieve more in less time as long as you dedicate 100% of your attention to the task at hand. 

If you’re focused, you can make significant progress in only 2 hours a day. Here’s what he said:

“Even one-quarter of the working day, if consolidated in large time units, is usually enough to get the important things done. But even three-quarters of the working day are useless if they are only available as 15 minutes here and half an hour there.”

When you’re all over the place you’re busy without making progress. When you make uninterrupted time for work, you make more progress in less time.

Thanks for reading! I hope you found this edition of Wise & Wealthy useful.

All the best,


Join the 7-day Stay Centered challenge

I’ve created a one-week email course that you can do together with a group. It’s called Stay Centered, and it will help you to reclaim focus and live a meaningful life.

When you’re centered, nothing can hurt you. You will have inner peace no matter what happens.

How to unlock Stay Centered

You can join the challenge for free. Every day, you’ll receive a short email with a small challenge that inspires you to live better. 

I highly recommend sharing it with your friends so you can go through the program together. I did it with my team, which was a lot of fun. 

Join here: dariusforoux.com/stay-centered

Read Next: