For years, marketing and branding experts are telling businesses to use storytelling to differentiate themselves. And for years, most companies have ignored that advice and just bombarded consumers with useless ads.
But the world has changed. We live in an ad-block age. Consumers are skeptical. And they have bullshit detectors that easily look right through cheap marketing tactics.
I’ve studied marketing for years. Not only have I read marketing books, articles, and paid close attention to successful businesses and organizations, I also specialized in marketing during my master’s degree in business administration.