How Casey Neistat Redefined Branding

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For years, marketing and branding experts are telling businesses to use storytelling to differentiate themselves. And for years, most companies have ignored that advice and just bombarded consumers with useless ads.

But the world has changed. We live in an ad-block age. Consumers are skeptical. And they have bullshit detectors that easily look right through cheap marketing tactics.

I’ve studied marketing for years. Not only have I read marketing books, articles, and paid close attention to successful businesses and organizations, I also specialized in marketing during my master’s degree in business administration.

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22 Books That Expand Your Mind and Change The Way You Live

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For the past few years, I’ve formed a habit of asking everyone for book recommendations. It’s one of the habits that has truly changed my life.

Reading is my favorite way to develop my mind because it’s the most effective way to learn something. But not every book changes the way you think. Francis Bacon said it best:

“Some books should be tasted, some devoured, but only a few should be chewed and digested thoroughly.”

So when I recently stumbled upon a question on Quora that went like this: “What are some books that expand our mind?” I started thinking about the books that had such an impact on me. Because not every book has the same impact.

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I Stopped Working Out Daily. Here’s What Happened.

Working out

For the past three years, I’ve been setting a yearly focus for my life. In 2014, I wanted to work abroad and travel as much as I could. In 2015, I wanted to read more than 100 books in a year. And in 2016, I wanted to work out every day of the year.

I’ve done those things. I love setting a yearly focus because it gives you a clear idea of what you want to do with your time. You’ll be surprised what you can do in a year if you put your mind to it.

This year, my focus is to write more books (even tough it’s not going great, I’m still working on that). But at the same time, I also don’t want to stop reading and working out. 

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