How To Create Products That Sell For Decades

Every single book that I’ve voluntarily read in my life is because someone else recommended it.

That’s true for most of us. Think about it. What’s the last book you finished? Why did you read it? Most of us read books because others told us about them.

It’s a great way to learn about good books. Because no one goes out to recommend a bad book or product.

When I think about how I found out about classic non-fiction books like How To Win Friends and Influence People, The Intelligent Investor, Man’s Search For Meaning, I must say that I read these books because others told me about them.

These books still sell well, decades later.

Any creator that hopes for that type of lasting success must accept that it starts with creating something that’s worth it. Why is not everyone making great products? The honest answer is that it’s hard.

Ryan Holiday, the author of Perennial Seller, and who has written six books, put it best:

“To be great, one must make great work, and making great work is incredibly hard.”

But it’s also not impossible, as I’ve learned from Ryan. In his latest book, Perennial Seller, he outlines his system for creating books and products that stand the test of time.

Because who doesn’t want to create something that people love? Or write a book that thousands of people read? And more importantly, who doesn’t want to make something that sells for years to come?

Ryan’s process for making a perennial seller goes like this:

  1. Adopt the mindset of a creator that makes classics
  2. Create a great product that stands the test of time
  3. Perfect, package, and position into a compelling offering
  4. Promote it through different marketing channels
  5. Capture an audience and build a platform that stands the test of time

To learn more about the above framework, listen to my interview with Ryan Holiday:

Subscribe to The Darius Foroux Show:

iTunes · Google Play Music · Soundcloud · YouTube

I was impressed with Ryan’s mindset. And he inspired me to set even higher standards for my own work. I truly enjoyed this interview and learned many useful things about entrepreneurship, marketing, and the act of creating.

Ryan is excellent at simplifying what it takes to be successful. And I think this interview is a must-listen for every entrepreneur, creator, and marketer out there.

Subscribe to Ryan’s The Reading List Newsletter here.

 

 

7 Fiction Books That Change The Way You Think

always be reading

Over the past three years, I’ve read more than 200 non-fiction books. I’ve dived into Philosophy, Marketing, Productivity, Evolution, History, Biographies, and many other books you read to learn something.

Because that’s the main reason most of us read non-fiction, right? You read a book to get something out of it. And after reading a lot of similar books, you start noticing patterns.

One thing I’ve noticed is that non-fiction books of the past ten years are not boring to read. I think Malcolm Gladwell played a huge part in that development. His book The Tipping Point, published in 2000, also seems like a tipping point for non-fiction books.

Continue Reading

Two Tips That Instantly Improve Your Everyday Writing Forever

Do you see yourself as a writer?

If not, it’s time to change that perception. Because you are a writer. In fact, everyone is.

And I’ll tell you this: Writing is the most important skill in today’s attention economy.

And it’s not the best writer that wins; it’s the most effective.

It’s especially relevant to people who’re not full-time writers (probably 99.99% of all people). We almost only communicate in the written form these days. Our careers truly depend on it. 

Continue Reading

Do You Want One Marshmallow Now? Or Two In 15 minutes?

marshmallows

“Have a little patience.” That’s something many people have told me very often in the past. And it’s true, used to be very impatient.

Too often, we don’t realize how bad impatience is. I was recently rereading some parts of Feel the Fear and Do It Anyway by Susan Jeffers, my favorite book on conquering fear. And this sentence grabbed my attention:

“The biggest pitfall as you make your way through life is impatience.”

I’ve struggled with patience for most of my life. I always want things to happen now. There are many examples of that. 

Continue Reading

The 7 Best Books I’ve Ever Read About Writing

Writing has helped me to become better at thinking, speaking, and making decisions.

I firmly believe that anything worthwhile in your career should start with writing.

From creating resumes to business plans. If you don’t start with writing, you often lack clarity in your messaging.

And that was also the story of my life. In fact, it still is. Most people never think about it, but it’s damned hard to express yourself.

Do you have a clear answer to questions like:

Continue Reading

The Most Important Working Habit Of Hemingway: Stop At The Height of Your Day

One of my favorite things to study is the working habits of people I look up to. I’ve read about athletes, entrepreneurs, painters, musicians, writers, etc.

And from studying people who were successful in their field, I’ve learned a lot about how they got their work done. A great book to get inspiration about the habits of interesting people is Daily Rituals by Mason Curry.

One thing is sure: Everyone who achieved some form of success, accomplished it by working. But work can happen in many different ways.

Continue Reading

30 Things I’ve Learned From Publishing 100 Articles

On August 7, 2015, I published my first article on DariusForoux.com. When I hit that publish button I had no idea where it would lead to. I also had zero expectations about how many people would read my stuff.

Now, 100 articles further (this is #101), things are a lot different. I never thought I’d meet so many great people through blogging. I also never thought I would end up drawing my own blog images (I was always the least creative kid in school).

Continue Reading