How Casey Neistat Redefined Branding

casey neistat rayban

For years, marketing and branding experts are telling businesses to use storytelling to differentiate themselves. And for years, most companies have ignored that advice and just bombarded consumers with useless ads.

But the world has changed. We live in an ad-block age. Consumers are skeptical. And they have bullshit detectors that easily look right through cheap marketing tactics.

I’ve studied marketing for years. Not only have I read marketing books, articles, and paid close attention to successful businesses and organizations, I also specialized in marketing during my master’s degree in business administration.

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Give Everything You Do, Everything You’ve Got

What hurts more. The pain of hard work or the pain of regret

Do you know that feeling of waking up tired? Or coming home from a day’s work completely paralyzed by fatigue? Sometimes you just feel like doing nothing, right?

  • “I don’t feel like working.”
  • “I don’t feel like doing groceries.”
  • “I don’t feel like going to the gym.”
  • “I don’t feel like taking public transportation.”

I feel you. I’ve been there. And now and then, I’m still there. But what if I told you that you’re wasting your life with that attitude?

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Cold Hard Truths About The Workplace I Learned The Hard Way

co workers are not your friends

Have you ever been let down by a colleague who you thought was a friend? Or how about getting drunk at the office party? If so, you’re not alone.

But here’s the thing: You can’t mix your professional and personal life. And that’s not a great thing to hear, right? We all desperately want to have a great time at work. And I get it.

You spend more time at work than any other place in your life, so it’s important to enjoy what you do. But doing what you love and workplace rules are two different things.

That took me a long time to understand. Granted, I’m a stubborn idiot who has to learn things the hard way. But one thing I’ve learned about the workplace is this: Things are not what they seem.

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I Have 15 ideas To Change Your Life. Do you Have 5 Minutes?

I’m the last person to say that life is easy. I don’t think that’s the case at all. But there’s one thing I’ve learned in recent years that changed everything.

They way you THINK determines the outcome of your life. But thinking is hard. That’s why we don’t do it often enough. Helen Keller said it best:

“People don’t like to think, if one thinks, one must reach conclusions. Conclusions are not always pleasant.”

I’ll show you 15 thoughts about life that will forever transform the way you live. Ready? Let’s go.

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The Power of Giving

give more

Note: I recently shared this only with the readers of my newsletter. I thought I’d post it here too.

Have you heard of the of the reciprocity principle in social psychology?

It’s a social rule that says people give back what they receive, it was popularized by Robert Cialdini in his book Influence. Everyone has been in that type of situation.

When you feel obligated to invite that annoying colleague for your birthday, it’s because he/she invited you as well. And you feel like you have to return the favor, right?

Reciprocity is a common technique used by marketers. It’s about giving with the expectation that you get something back.

Altruism is different. Which is basically giving for the sake of giving. You don’t expect anything in return.

And then there’s reciprocal altruism (originally a term from evolutionary biology), which is what most thought leaders use. People have different terms for it. 

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What’s Your Strategy For 2017?

Every year around this time I stop almost everything I do and focus on one thing, and one thing only: Strategy.

I’ve been doing that for the past 5 years in October. It’s the perfect time I’ve found. Because it’s not too late to make shit happen in the current year. And it’s not too late to plan the next year.

You and I both know what happens when December comes: Shenanigans. Busyness. End of year blues. Whatever. December is just not a good time for strategy. 

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The Single Piece Of Advice That Changed The Course Of My Career

When I started my last corporate job, I asked experienced co-workers for advice and best-practices, and most of them told me something like: “Try to get in front of important people.”

That’s corporate code for sucking up.

It wasn’t my first time working for a large company. I’d seen a lot of suck ups get promotions in the past, and in a moment of weakness, I decided to listen to those idiots.

You “get in front of important people” by scheduling unnecessary meetings with random people, always saying something during meetings, pretending you’re working while you’re watching YouTube videos, and staying at the office until late when you’re not productive at all.

But sucking up didn’t feel right — I just couldn’t do it. It’s not my style. But it’s so tempting do it because people get rewarded for that.

And who doesn’t want to get promoted? So you get lured in. That’s why I understand why people who start at corporations decide to play politics—you think it’s normal.

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