Don’t be an idiot.
And while we’re at it, a personal brand is hugely overrated. It suggests that you can advance your career by creating a reputation.
But don’t fool yourself. A reputation, or personal brand, is something you don’t fully control.
A lot of people try to tell you that you have to “enhance” your brand. I’ve heard it since 2004 when I got my first sales job while I was in college. The advice was, “work on your personal brand, and you can make a promotion very quickly.”
On August 7, 2015, I published my first article on DariusForoux.com. When I hit that publish button I had no idea where it would lead to. I also had zero expectations about how many people would read my stuff.
Now, 100 articles further (this is #101), things are a lot different. I never thought I’d meet so many great people through blogging. I also never thought I would end up drawing my own blog images (I was always the least creative kid in school).
Most things in life that are worth it are difficult to achieve. For example, it’s tough to build a successful business, form new habits, quit smoking, etc.
Here are some scary statistics to back that up:
- 90% of all startups fail.
- 96% of all small businesses fail within 10 years.
- 94% of smokers who want to quit fail.
- 92% of people quit their new year’s resolutions.
Yes, you will fail. There’s nothing wrong with that. But that’s not what I want to talk about.