The One Thing Nobody Ever Told You About Personal Branding

myth of personal branding

Don’t be an idiot.

And while we’re at it, a personal brand is hugely overrated. It suggests that you can advance your career by creating a reputation.

But don’t fool yourself. A reputation, or personal brand, is something you don’t fully control.

A lot of people try to tell you that you have to “enhance” your brand. I’ve heard it since 2004 when I got my first sales job while I was in college. The advice was, “work on your personal brand, and you can make a promotion very quickly.”

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What’s Your Strategy For 2017?

Every year around this time I stop almost everything I do and focus on one thing, and one thing only: Strategy.

I’ve been doing that for the past 5 years in October. It’s the perfect time I’ve found. Because it’s not too late to make shit happen in the current year. And it’s not too late to plan the next year.

You and I both know what happens when December comes: Shenanigans. Busyness. End of year blues. Whatever. December is just not a good time for strategy. 

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Always Invest In Your Education

A few years ago I was completely fed up with education.

I’d spent six years between 2004–2010 on getting two degrees. And after that, I immediately started a business. And during my first two years as an entrepreneur, I also learned a lot.

But after a while, I thought: Who needs education? Just start a business or get a job and earn some money. Education is just a waste of time and money.

I stopped reading books, going to conferences, and getting any other education that helped me to become a better entrepreneur, marketer, etc. 

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30 Things I’ve Learned From Publishing 100 Articles

On August 7, 2015, I published my first article on DariusForoux.com. When I hit that publish button I had no idea where it would lead to. I also had zero expectations about how many people would read my stuff.

Now, 100 articles further (this is #101), things are a lot different. I never thought I’d meet so many great people through blogging. I also never thought I would end up drawing my own blog images (I was always the least creative kid in school).

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The Magic Of Momentum: What Goes Up Slowly Comes Down Fast

Most things in life that are worth it are difficult to achieve. For example, it’s tough to build a successful business, form new habits, quit smoking, etc.

Here are some scary statistics to back that up:

  • 90% of all startups fail.
  • 96% of all small businesses fail within 10 years.
  • 94% of smokers who want to quit fail.
  • 92% of people quit their new year’s resolutions.

Yes, you will fail. There’s nothing wrong with that. But that’s not what I want to talk about.

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