A Quick And Easy Survival Guide For Dealing With Assholes

assholes

Have you ever worked with a person so nasty that you hated going to work? It’s sad, but some people can spoil everything.

In an ideal world, people would treat others with respect, patience, and kindness. I think that’s what we’re meant to do as humans beings.

Marcus Aurelius, Roman Emperor from 161 til 180, and once the most powerful man on earth, said it best:

“In a sense, people are our proper occupation. Our job is to do them good and put up with them.”

But in real life, things are a bit different. Most of us face bullies, backstabbers, and arses who don’t respect others on a daily basis. In other words: Assholes are everywhere.

But Robert Sutton, author of The Asshole Survival Guide, is committed to change that.

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Being Different Beats Being Better

I always thought that the best wins at anything. That might be true for sports. But not for life and business.

If you’re trying to build a profitable business or stable career, you might be approaching it all wrong. At least, I was. And I think that the common belief about success is also totally wrong.

I get it when it comes to sports. There’s only one place at the top. And to get to the top, you have to be the best. I only applaud that. In fact, I’m inspired by athletes like LeBron James, Christiano Ronaldo, Serena Williams, and others.

But business is different. Instead of being the best, you must strive for becoming the first. Al Ries and Jack Trout put it best in their classic marketing book, The 22 Immutable Laws Of Marketing:

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The Power Of Compounding: You Can Achieve Anything, If You Stop Trying To Do Everything

compounding over time

Do you have a long list of goals, desires, and wants for your life? Do you want to learn more? Earn more? Improve your skills? Get the most out of your relationships? Live better?

All those things are good. Life is about moving forward and making consistent progress.

However, there’s one important thing about all this working, hustling, striving, and achieving more: You can’t do everything at the same time.

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A Practical Way To Overcome Imposter Syndrome

imposter syndrome

Do you ever think, “who cares about anything that I have to say?”

Every time you have a similar thought like that, you’re developing imposter syndrome. There are many ways imposter syndrome expresses itself in your mind:

  • “If I fail this, I will lose everything.”
  • “What if people call me out?”
    “I feel like a fake. I’m not the right person to talk about this.”

After these type of thoughts, we often try to downplay the effects:

  • “It’s not a big deal.”
  • “No one cares anyway.”
  • “It’s a matter of luck, anyway.”

Those secondary thoughts are just a defense mechanism. We try to convince ourselves that our work isn’t important and that no one cares. We experience imposter syndrome when we have to lead people, share our ideas, give advice, etc.

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How To Improve Your Mindset, Build Strength, And Make A Living Doing What You Love

Strong

What’s your definition of a good life? Ask 100 different people, and you’ll probably get 100 different answers.

However, there are also a few universal pieces to a good life. Take happiness and health. We all want it. That’s why we collectively spend billions of dollars a year on gym memberships, supplements, training programs, gear, you name it.

I’m not surprised. Health is everything. Mahatma Gandhi famously said:

“It is health that is real wealth and not pieces of gold and silver.”

To me, health is not only a physical thing. Your mental health is more important than your body because it’s easy to get injured or sick. It can happen to all of us. But as long as your brain functions, you’re still in control of your life.

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How To Create Products That Sell For Decades

Every single book that I’ve voluntarily read in my life is because someone else recommended it.

That’s true for most of us. Think about it. What’s the last book you finished? Why did you read it? Most of us read books because others told us about them.

It’s a great way to learn about good books. Because no one goes out to recommend a bad book or product.

When I think about how I found out about classic non-fiction books like How To Win Friends and Influence People, The Intelligent Investor, Man’s Search For Meaning, I must say that I read these books because others told me about them.

These books still sell well, decades later.

Any creator that hopes for that type of lasting success must accept that it starts with creating something that’s worth it. Why is not everyone making great products? The honest answer is that it’s hard.

Ryan Holiday, the author of Perennial Seller, and who has written six books, put it best:

“To be great, one must make great work, and making great work is incredibly hard.”

But it’s also not impossible, as I’ve learned from Ryan. In his latest book, Perennial Seller, he outlines his system for creating books and products that stand the test of time.

Because who doesn’t want to create something that people love? Or write a book that thousands of people read? And more importantly, who doesn’t want to make something that sells for years to come?

Ryan’s process for making a perennial seller goes like this:

  1. Adopt the mindset of a creator that makes classics
  2. Create a great product that stands the test of time
  3. Perfect, package, and position into a compelling offering
  4. Promote it through different marketing channels
  5. Capture an audience and build a platform that stands the test of time

To learn more about the above framework, listen to my interview with Ryan Holiday:

Subscribe to The Darius Foroux Show:

iTunes · Google Play Music · Soundcloud · YouTube

I was impressed with Ryan’s mindset. And he inspired me to set even higher standards for my own work. I truly enjoyed this interview and learned many useful things about entrepreneurship, marketing, and the act of creating.

Ryan is excellent at simplifying what it takes to be successful. And I think this interview is a must-listen for every entrepreneur, creator, and marketer out there.

Subscribe to Ryan’s The Reading List Newsletter here.

 

 

How Casey Neistat Redefined Branding

casey neistat rayban

For years, marketing and branding experts are telling businesses to use storytelling to differentiate themselves. And for years, most companies have ignored that advice and just bombarded consumers with useless ads.

But the world has changed. We live in an ad-block age. Consumers are skeptical. And they have bullshit detectors that easily look right through cheap marketing tactics.

I’ve studied marketing for years. Not only have I read marketing books, articles, and paid close attention to successful businesses and organizations, I also specialized in marketing during my master’s degree in business administration.

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