Note: I recently shared this only with the readers of my newsletter. I thought I’d post it here too.
Have you heard of the of the reciprocity principle in social psychology?
It’s a social rule that says people give back what they receive, it was popularized by Robert Cialdini in his book Influence. Everyone has been in that type of situation.
When you feel obligated to invite that annoying colleague for your birthday, it’s because he/she invited you as well. And you feel like you have to return the favor, right?
Reciprocity is a common technique used by marketers. It’s about giving with the expectation that you get something back.
Altruism is different. Which is basically giving for the sake of giving. You don’t expect anything in return.
And then there’s reciprocal altruism (originally a term from evolutionary biology), which is what most thought leaders use. People have different terms for it.
I’m completely new to this whole podcasting. I’m a podcast virgin.
And in the first episode, I talk too fast, say weird stuff, and ramble for way too long. I also recorded it, edited it, and even made the music for it with Garageband. It’s safe to say my podcast is not perfect.
Will it improve? Probably. But we have to see how it goes. Do I enjoy it? Do people enjoy it? Should I pivot? Or maybe even quit? Questions I always ask when I do something. And I encourage you to do the same for everything you do.
Anyway, if you’re curious to hear my podcast, in the first episode I answer these questions:
- “How do you rationalize (or not) doing something that others are already very good at? In my case, starting a small business.”
- “What did you learn from Seneca’s Letters From A Stoic?”
- “How do you deal with the emotional roller coaster of life?”
Subscribe to the podcast on iTunes (iOS), Google Music (Android), or Stitcher (iOS and Android):
And if you want me to answer your question, email me: firstname.lastname@example.org.
Don’t you think life is weird sometimes? Take quitting.
Most of us believe that it’s wrong to quit. That it’s for losers. And that quitting equals failure.
The ‘never quit’ attitude is a good thing. Especially when we pursue hard things. I don’t think you should ever quit just because you can’t handle something.
However, quitting is also a smart strategy. Sometimes quitting is even the better option.
Don’t be an idiot.
And while we’re at it, a personal brand is hugely overrated. It suggests that you can advance your career by creating a reputation.
But don’t fool yourself. A reputation, or personal brand, is something you don’t fully control.
A lot of people try to tell you that you have to “enhance” your brand. I’ve heard it since 2004 when I got my first sales job while I was in college. The advice was, “work on your personal brand, and you can make a promotion very quickly.”