How Casey Neistat Redefined Branding

casey neistat rayban

For years, marketing and branding experts are telling businesses to use storytelling to differentiate themselves. And for years, most companies have ignored that advice and just bombarded consumers with useless ads.

But the world has changed. We live in an ad-block age. Consumers are skeptical. And they have bullshit detectors that easily look right through cheap marketing tactics.

I’ve studied marketing for years. Not only have I read marketing books, articles, and paid close attention to successful businesses and organizations, I also specialized in marketing during my master’s degree in business administration.

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4 Ideas To Improve Your Creative Thinking

Remember the times when creativity was only for artists? And that creativity was considered a waste of time? Even though that mentality still exists in education, creativity is one of the most valuable skills in today’s complex world.

  • Businesses look for creative employees.
  • Artists all over the world step up their creative game.
  • And entrepreneurs are basically artists in suits.

Creative thinking is a well-respected skill these days. And with enough practice, everyone can think more creatively. But I still meet people all time who say, “I’m not a creative person.” That’s bullshit, and you know it.

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The Importance Of Self-Awareness For Entrepreneurs

The Importance Of Self-Awareness For Entrepreneurs

Are you attracted to entrepreneurship? Does the freedom appeal to you? And does that make you want to start a business of your own?

You’re not the only one.

Ever since Tim Ferriss published The Four Hour Work, in which he introduced the lifestyle business concept, a lot of people are chasing the same dream.

It’s pretty appealing, right? You start a business, automate it, hire a virtual assistant, and make money while you’re sleeping or traveling the world.

Everyone wants that. That’s why a lot of people have made it their business to teach you how to do it. They say things like:

  • “Do these 20 things and you’ll earn six figures.”
  • “Get this online course and you’ll become rich easily without putting in the work!”
  • “I travel the world and make 100K of passive income per month. Here’s how I do it.”
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Two Tips That Instantly Improve Your Everyday Writing Forever

Do you see yourself as a writer?

If not, it’s time to change that perception. Because you are a writer. In fact, everyone is.

And I’ll tell you this: Writing is the most important skill in today’s attention economy.

And it’s not the best writer that wins; it’s the most effective.

It’s especially relevant to people who’re not full-time writers (probably 99.99% of all people). We almost only communicate in the written form these days. Our careers truly depend on it. 

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Do You Want One Marshmallow Now? Or Two In 15 minutes?

marshmallows

“Have a little patience.” That’s something many people have told me very often in the past. And it’s true, used to be very impatient.

Too often, we don’t realize how bad impatience is. I was recently rereading some parts of Feel the Fear and Do It Anyway by Susan Jeffers, my favorite book on conquering fear. And this sentence grabbed my attention:

“The biggest pitfall as you make your way through life is impatience.”

I’ve struggled with patience for most of my life. I always want things to happen now. There are many examples of that. 

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If Social Media Makes You Feel Bad, Quit Using It

Just admit it, you’ve thought about it before. Social media is great and all. But you and I both know that it also sucks.

Does this scenario sound familiar?

  • It’s late at night, you’re in bed, you dread waking up early tomorrow because you have to go to work, so you grab your smartphone, you open up Instagram (or whatever app you’re addicted to).
  • And you start browsing, you go from one picture to the next, you watch some videos, you start feeling bad about your life, because all the other people have fun, and you have to go to work in the morning.
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Stop Chasing Opportunities

Do you believe that more opportunities equal more chances of success? I sure did.

And since we all want to feel important in this world, we think that the way to achieve that is to chase every single opportunity out there.

I hear it often: “This is a big opportunity for me.”

But that idea is broken. Chasing opportunities is a bad strategy. It’s more practical to chase skills, and PREPARE for opportunities.

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