Should You Build Your Own Audience or Focus On Guest Posting?

build your own blog

“How do I build an audience? Should I try guest posting or focus on building a community on my own site?”

I asked myself those questions when I started blogging. I’ve learned that there are three types of options when it comes to building an audience:

  1. Post your articles on every platform that allows publishing (LinkedIn, Medium, Facebook, Tumblr). Some argue that it will increase your traffic.
  2. Only post your articles on your own site, and drive visitors exclusively to that site. Some argue it’s better for SEO traffic.
  3. Find a balance between the two above strategies (which is what I do, but more on that later).

You can be successful with all strategies. Some successful writers publish everywhere and syndicate their articles to a bunch of outlets (James Altucher). But other bloggers only stick to their own site (Mark Manson).

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How To Start A Blog Without Knowing How To Code

A 3000+ word guide that contains everything I’ve learned about starting a blog: In 10 simple steps.

When I started my first business in 2010, I asked a few people and companies for estimates to build a website for me.

And like most starting entrepreneurs without much cash, I thought, “are you kidding me? 10K for a website? I’ll do it myself!”

Of course, that’s flawed thinking. It cost me a lot of time. But fortunately, I had a lot of time back then.

I also made a lot of mistakes that cost me additional time to fix. For example, I had to learn the hard way that you need to back up your website regularly.

One day I made a mistake and poof, my whole website was gone! I had to start from scratch–again. This happened to me twice. Not funny.

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