“How do I build an audience? Should I try guest posting or focus on building a community on my own site?”
I asked myself those questions when I started blogging. I’ve learned that there are three types of options when it comes to building an audience:
- Post your articles on every platform that allows publishing (LinkedIn, Medium, Facebook, Tumblr). Some argue that it will increase your traffic.
- Only post your articles on your own site, and drive visitors exclusively to that site. Some argue it’s better for SEO traffic.
- Find a balance between the two above strategies (which is what I do, but more on that later).
You can be successful with all strategies. Some successful writers publish everywhere and syndicate their articles to a bunch of outlets (James Altucher). But other bloggers only stick to their own site (Mark Manson).